Any ideas on how to recruit employees? We're getting desperate. We've advertised in newspapers, but get hardly any calls.
Do your ads offer help with relocation? Many people don't answer ads that don't mention this. They'll assume it is not part of the package. Do you mention a benefits package, H&A, etc.? That is always a good 'teaser'.
You could include a telephone number to call for information. The call volume will show you the level of general interest, and if the message is on target. Do not put a "live" operator on these calls, as the volume, hopefully, will be great. You want to keep the line free for when a real "catch" tries to call.
Many of the canned computer software programs have an "answering machine" function with a switchboard feature. You can go as elaborate as you wish, including "Q&A" screening features. Let the answering machine take the calls, describe the opportunities and allow the caller to leave a message describing their interest. Be sure to note the 24/7 availability of the system.
Don't overlook the people who are talented in other areas, but lack specific cabinet skills. Retirees often seek a flexible job and have a solid work ethic. You can't train someone to show up, work the full day, and not steal from you.
My guys said they like the:
Friendly work environment (this was # 1)
Bonuses for production
I put these items in an ad and it helped attract people.
Money talks. Offer a sign-on bonus, offer your workers a decent referral bonus to enlist their help in recruiting (they would rather keep getting OT than bring in competition), make it worth their effort.
Most importantly, would you work for someone who has a reputation for not treating his help with dignity? Treat them well.