We design and build custom butcher block countertops. The market where we are is quite hot and our product is unique to the area. We have been approached by a large and reputable kitchen cabinet supplier to display our butcher block tops in their showroom. They love our tops and want to offer them to their clients.
What is protocol in this situation? Do I give a top to the showroom at no charge and hope they send me all the business? Do I charge them retail and hope they send me their business? Do we draft up a contract to ensure all wood and top business comes to me? Iím not sure where to go here. Their countertops are quite expensive to make and I cannot really afford to give them away but I also really want more exposure and business. What do you think? Any advice would be appreciated.
(Business and Management Forum)
From contributor D:
The more exposure the better to the correct market so it sounds like a good match. Maybe you could brand your name and logo on the top side of each top?
So my suggestion is to compromise. Offer them the showroom countertops at slightly above breakeven and then credit them $50 per order up to the amount that they paid for the countertop. This way, you're not out of pocket for showroom displays that don't generate sales and in the end they get "free" countertops - if they ordered from you.
Also, it's not a bad idea to laser-engrave or burn-brand your business name into the countertop near the sink area, but let's face it - if they're going to send the business elsewhere a branding won't stop anything.