Advertising on Woodweb.com

  • Fixed, low monthly rates - no bidding, no CPC or CPM.
  • Consistent exposure to a highly targeted audience (woodworking professional)
  • Fine tuned targeting by site area (forum topics, article categories, etc.)
  • Direct ads - no delays in loading, or third party cookies

  • Sign up now for the most effective on-line wood industry advertising available.

    Ad Type Location Monthly rate
    (min. billing: 3 months)
    Annual Rate
    Link & Search Package Throughout WOODWEB $50.00 $600.00
    Video Ads    Forums $230.00 $1990.00
    Banner (234x60px) Forum or Product Directory $100.00 $1200.00
    Banner (234x60px) Home Page, Help Page, Bookstore (combined) $150.00 $1800.00
    Leaderboard Banner NEW! (728x90px) Knowledge Base Articles Varies
    Medium Box NEW! (300x250px) Knowledge Base Articles Varies
    Billboard (85x140px) Main Page and Help Page $75.00 $900.00
    Billboard (85x140px) Any single WOODWEB page $25.00 $300.00
    Bullet Ad Forum $75.00 $900.00
    E-Grams Any E-Gram $300.00 $3600.00
           
        One-time Fee  
    Auction Advertising Events Calendar; Auctions Sales and Special Offers; Exchange(s) $400.00


    Sign up now for the most effective on-line wood industry advertising available.

    Do you have questions about our advertising programs?
    If so, feel free to email our sales team
    or call 610-427-2900

    Link & Search Package

    This comprehensive, basic program offers premium exposure to the largest on-line wood industry audience based on a monthly cost of only $50. Experience has demonstrated the importance of this basic package as a thorough and powerful marketing approach and for that reason it is a prerequisite to any additional advertising at WOODWEB.

    The package offers many ways to promote your company:

    • Product Directory Listing - company listing in appropriate categories at our Product Directory.
    • Sponsor Listings - company listing in daily sponsor list throughout the site
    • Exchanges - Posts at our Exchanges: As an advertiser you may post a limited number of free daily listings to one or more of the WOODWEB Exchanges. (Complimentary posts given upon request)
    • Keywords and phrases included in WOODWEB's Search Engine
    • Press Releases - Turnkey use of our Industry News resource for PR and news items (you send in electronic format; can include image)
    • Auctions, Sales and Special Offers area - offer discounted or special price products to our users (you send in electronic format; can include image)
    • Home Page Current Features announcement at inception of service and as often as every twelve months thereafter at your request
    • Links to your on-line videos included in WOODWEB's Video Library
    • Web site review - informal analysis of your web site for usability and search engine readiness

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    Video Advertising    NEW!

    Harness the power of on-line video and tell your story to thousands of WOODWEB visitors.

    With a Click-to-Play Video Ad your richly engaging message is always available to the customer. Video advertising receives premium high-targeted exposure; your potential customer may play and re-play your on-line video as often as they wish - with no additional cost to you.

    You can create your own click-to-play video ads (up to two minutes play time) or a WOODWEB designer will create one featuring your products and aimed at an appropriately targeted audience.

    Click-to-Play Video Ads are available in each discussion thread in the Professional Woodworking Forum of your choice (pending availability). These targeted ads place your video in high traffic articles of particular interest to your potential customers.

    sample Video Ad:

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    Billboard Advertising


    Billboards (85 pixels wide x 140 pixels high) are available throughout the WOODWEB site. The monthly rate is $75.00 per pair at www.woodweb.com/Resources/RSNewVisitor.html and www.woodweb.com/woodweb.html, combined. The monthly rate for all other locations is $25.00 per billboard (per page). All are invoiced annually or quarterly.

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    Banner Advertising (234x60px)

    High-visibility Banners are located at prime locations throughout WOODWEB and offer the best exposure to our huge audience at an entry-level price. Banners link directly to your web site and are priced well under the industry standard CPM rate.

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    Leaderboard Banner (728x90px desktop, fluid on mobile devices)

    High-visibility Leaderboard Banners are located at prime locations throughout WOODWEB and offer the best exposure to our huge audience at an mid-level price. Banners link directly to your web site and are priced well under the industry standard CPM rate.

    Knowledge Base Category# ArticlesMonthly (Yearly) Cost
    Adhesives, Gluing and Laminating500+$125 ($1500)
    Architectural Millwork1200+$150 ($1800)
    Business1356$150 ($1800)
    Cabinetmaking2700+$300 ($3600)
    Computerization900+$125 ($1500)
    Dust Collection, Safety, Plant Management400+$75 ($900)
    Finishing2500+$300 ($3600)
    Forestry375+$75 ($900)
    FPL (Forest Products Laboratory)225+$75 ($900)
    Furniture675+$125 ($1500)
    Laminates and Solid Surfacing300+$75 ($900)
    Lumber and Plywood540+$125 ($1500)
    Panel Processing160+$50 ($600)
    Primary Processing1800+$200 ($2400)
    Solid Wood Machining1170+$150 ($1800)
    Veneer330+$75 ($900)
    Wood Engineering430+$75 ($900)
    Woodworking Miscellaneous870+$125 ($1500)
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    Medium Rectangle (300x250px)

    High-visibility Rectangle ads are located on Knowledge Base articles in specific categories (listed below). Each category contains articles highly relevant to professional woodworkers, viewed primarily after searches for those topics. Banners link directly to your web site and are priced well under the industry standard CPM rate.
    Knowledge Base Category# ArticlesMonthly (Yearly) Cost
    Adhesives, Gluing and Laminating501$125 ($1500)
    Architectural Millwork1200+$150 ($1800)
    Business1300+$150 ($1800)
    Cabinetmaking2700+$300 ($3600)
    Computerization925+$125 ($1500)
    Dust Collection, Safety, Plant Management400+$75 ($900)
    Finishing2500+$300 ($3600)
    Forestry375+$75 ($900)
    FPL (Forest Products Laboratory)230+$75 ($900)
    Furniture675+$125 ($1500)
    Laminates and Solid Surfacing300+$75 ($900)
    Lumber and Plywood545+$125 ($1500)
    Panel Processing165+$50 ($600)
    Primary Processing1870+$200 ($2400)
    Solid Wood Machining1170+$150 ($1800)
    Veneer325+$75 ($900)
    Wood Engineering430+$75 ($900)
    Woodworking Miscellaneous870+$125 ($1500)

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    Keyword Banner

    You may "buy" keywords in lots of 10. When a WOODWEB user searches on one of these keywords your banner will display at the top of the search results page.

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    Bullet Ad

    Bullet Ads are unique in our industry. You may revise them yourself at any time so your message can be dynamic, timely and targeted. You may advertise in any single Forum index or directly within all messages in any single Forum for only $75.00 monthly.

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    Do it yourself Dust Collection Equipment - Airhandling Systems

    E-Grams

    WOODWEB's exclusive E-Grams are read daily by a vast audience of opt-in subscribers (they have asked to receive these daily messages). You can target your advertising to lumber or machinery buyers by advertising in the Lumber-Gram or Machinery-Gram or the many recipients of WOODWEB's Job-Gram.
    The cost for daily insertion of your ad is just $300.00 monthly.

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    Auction Advertising

    WOODWEB's Auction Advertising Packages offer premium exposure in high-traffic, targeted wood industry venues. Your on-site or online auction details will be prominently listed in our Events Calendar; the Auctions, Sales and Special Offers area; and in the appropriate Exchange(s). The exchange post will be automatically "relisted" each day during the final 14 days prior to the auction, for maximum visibility. Package prices begin at $400.00 per auction event. Call 610-427-2900 or email for more information.

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    Billboard Creation

    We charge a one-time Billboard creation fee of $50.00. You may provide the Billboard if you wish and we will waive the creation fee. The Billboard specifications are:

    85 pixels wide x 140 pixels high
    15K maximum data
    no animation
    GIF or JPG

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    Banner Creation

    We charge a one-time Banner creation fee of $100.00. You may provide the Banner if you wish and we will waive the creation fee. The Banner specifications are:

    234 pixels wide x 60 pixels high
    25K maximum data
    non-looping animation only

    GIF or JPG

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    Do you have questions about our advertising programs?
    If so, feel free to email our sales team
    or call 610-427-2900


    Back to Media Kit Main Page

    WOODWEB - the leading resource for professional woodworkers


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