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Digital Marketing Agency

Steve Member

I have been discussing hiring a digital marketing agency. The one I found has had success in home services and even works with a custom cabinetry shop similar to mine.

Anyone have any experience with hiring out this service and if it is worth it? By the pricing I am getting if I can get one good job every three to four months off of it it would pay for itself.

9/8/23       #3: Digital Marketing Agency ...

We have no idea what you make, so it's difficult to say if digital marketing will reach the customers you want.

9/8/23       #4: Digital Marketing Agency ...

Sorry, you said custom cabinets. In my small shop I felt all marketing had to be directed at selling me rather than the product. Selling for me meant building confidence and a repport with the customers.

9/8/23       #5: Digital Marketing Agency ...
Steve Member

I am trying to get in front of more people searching for what I do so I can grow the business. For example, somebody who needs custom cabintery in my area might search on Google for "custom cabinet maker near me". I don't show up in the results for that and it makes sense to try to.

9/9/23       #6: Digital Marketing Agency ...
Puzzleman Member

Website: http://puzzlestools.com

I work with a company that does the digital ads with Google for me as well as SEO for the website and a monthly email that goes out to ll customers to keep me in mind. I encourage people to sign up for email when they visit my website. It is a constant drip to the customer to keep me in mind.

9/9/23       #7: Digital Marketing Agency ...
james e mcgrew  Member

Website: mcgrewwoodwork.com
Digital marketing companies take your web and contact info, then tagg it to a high profile forum or some other established online presence , this increase your propogation to a higher level when some one may do a search in your area for certain key words. this is something you can do yourself with a kid who knows how to build sites one time. I run a very high profile forum and have dozens of these Digital online companies trying to tag in daily, it is a BIG PIA, you are simply paying someone to do something you can do yourself for a lot less money. My website has been propogated on the web since 1997 naturally when certain words are used I come up quick. the other problem is to the extend they do this for you you will start getting a lot of calls to repair a door or a front porch, that can get right irritating.
9/9/23       #8: Digital Marketing Agency ...
james e mcgrew  Member

Website: mcgrewwoodwork.com

Just do some homework, https://www.google.com/search/howsearchworks/how-search-works/ranking-results/?utm

9/9/23       #9: Digital Marketing Agency ...

Well said James. Like the Yellow Page ads of the past. The general public ignored all the words in your ad and just called me for simple repair or furniture restoration. Nothing I wanted to be bothered with, and nothing mentioned in my yellow page ad.

9/12/23       #10: Digital Marketing Agency ...
Pat Gilbert Member

"By the pricing I am getting if I can get one good job every three to four months off of it it would pay for itself"

Remember the advertising cost should be a small percentage of the jobs you get

for example if you want to pay 10% of each job for advertising and advertising costs $500 per month the advertisement would have to bring in 500/.1 = $5000 worth of work to be worthwhile.
The "By the pricing I am getting if I can get one good job every three to four months off of it it would pay for itself" is a standard advertiser's sales pitch

9/13/23       #11: Digital Marketing Agency ...

I do not know if this is a good investment. I do know that you can't do everything yourself. Is the investment significant? If not you can give it a try and see what happens. Worst case it does not bring in business and you learned something.

I applaud you trying to grow.

9/22/23       #12: Digital Marketing Agency ...
Steve Member

I decided to give it a six month contract and see what happens since I don't have the time or want to learn how to do this type of marketing. Thanks for the responses and things I should consider. I will let you know how it goes.

9/22/23       #13: Digital Marketing Agency ...


I'm curious what they are charging per month, and what specific services they are offering.

My wife has boutique digital Ad Agency for companies in the $10-$20 million dollars in revenue and that don't want an in house marketing department. What I have learned from her is that there is a lot of digital marketing scammers out there and they scam some pretty big companies. But if you get the right one and they hussle and are good your sales will increase 10%-20% in 12 months.

Good luck.

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